Lichfield Shirts

Lichfield International is a market leader in NZ and Australia in the very competitive men's business shirt market. Lichfield wanted to replace existing casual shirt brand "Euromen" with a new Lichfield brand. The new logo had to represent the casual, stylish quality of the shirts whilst also being distinctively different to their existing business shirt brands. As well as a logo, Waves also designed new swing tags, woven labels and postcard size collection release flyers.
www.lichfield.co.nz